Understand the report before using the number.
A market report is useful when its geography, property types, period, sources, and methods are clear. Learn how to evaluate the evidence behind a pricing conversation.
Define the comparison.
Record the exact geography and property type. Compare like periods and explain the sample. Separate active inventory, new listings, pending contracts, and closed transactions. Distinguish asking prices from closed prices, and a median from a valuation of a particular home.
Ask how the metric was calculated.
For months of supply, identify the inventory date and the period used for sales absorption. For days on market, identify the definition and whether relistings change it. For price changes, ask whether the product mix changed along with the headline median.
LawsonOS Reporting Academy: the analysis workflow.
Strong market intelligence starts with the question, the right dataset and disciplined comparable selection. From there, the work is to explain adjustments, uncertainty and the financial consequences clearly enough to make a better decision.